ARwall Consulting

VP Shouldn't Cost You a Fortuneto Figure Out

ARwall Consulting puts you in direct conversation with the team that built, patented, and deployed virtual production technology on 170+ productions. Not advisors who read about it. Pioneers who invented it.

See What's Included

Trusted by Leading Studios & Productions

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The Problem

VP Is Powerful. The Learning Curve Is Brutal.

⚙️

The tech stack is overwhelming

LED volumes, Unreal Engine, camera tracking, media servers, color calibration. Every piece has to work together. One wrong choice and your whole workflow breaks down on shoot day.

💸

Mistakes are expensive

The wrong gear, the wrong software license, the wrong vendor. These aren't small errors. Productions are losing tens of thousands making decisions without expert guidance.

🤖

AI is moving faster than anyone can track

Every week brings new tools, new claims, new risk. Studios and crews are under pressure to adopt AI without a trusted framework. The wrong move can cost you talent, budget, or both.

⏱️

You don't have time to figure it out alone

You're a filmmaker, not a systems engineer. Every hour you spend researching your options is an hour you're not making your project.

AI Advisory

The Industry Is Guessing.We're Not.

AI uncertainty is the highest-stakes question in production right now. Studios, crews, and brands are navigating it blind. ARwall Consulting is one of the only advisory practices with genuine domain expertise in XR/AI hybrid filmmaking, earned by building and operating the technology since 2021.

🏆

Two-Time NAB AI Product of the Year

ARwall won NAB's AI Product of the Year in 2024 and 2025. Not for a concept. For deployed, production-tested technology that crews actually use.

🎭

Human Actors at the Center

Our genAI approach is built on a core principle: AI enhances the production, it doesn't replace the performer. We help studios adopt AI without eroding the human craft that makes content valuable.

🤝

IATSE Virtual Production Advisor

ARwall serves as a VP expert advisor for IATSE. We understand the crew perspective, the labor landscape, and how to implement AI workflows that work with talent, not against them.

🔬

XR/AI Hybrid Expertise Since 2021

While others were still debating whether generative AI belonged on set, we were deploying it. Four years of real-world XR/AI hybrid production gives us a perspective no conference panel can replicate.

2021
Year we first deployed XR/AI hybrid production workflows
IATSE
Official VP expert advisor for the union
2x NAB
AI Product of the Year wins in consecutive years
See all session tiers →

The Sessions

Direct Access to the Pioneers.

Every ARwall Consulting session is a direct conversation with Rene Amador. The operator who built and patented the technology, ran 170+ deployments, and helped define what virtual production means in Hollywood. No briefing documents. No associates. The source.

Indie / Creator

$600

per 60-min session

Get Clarity Fast

For indie filmmakers, YouTube studios, content creators, and small production teams ready to level up without blowing the budget.

  • 60-minute 1:1 strategy session with Rene
  • VP workflow audit for your specific project
  • Gear and software recommendations for your budget
  • Written session summary delivered within 48 hrs
  • 30-day follow-up email access
Most Popular

Pro / Studio

$2,500

per 60-min session

Strategic Deep Dive

For production companies, brands building in-house VP capabilities, XR stage operators, and broadcasters making infrastructure decisions.

  • 60-minute executive strategy session with Rene
  • Full VP stage or workflow architecture review
  • Vendor evaluation and negotiation guidance
  • ROI modeling vs. traditional production methods
  • Written strategic brief delivered within 48 hrs
  • 60-day follow-up email access
  • Option to add retainer hours post-session
Enterprise

Executive AI Transformation

$30K

fixed-fee package

AI Transformation Strategy

For studios, brands, and agencies planning a multi-quarter AI and VP transformation. Delivered by the team that invented and patented the underlying technology.

  • 4 weekly 60-min executive sessions with Rene
  • Custom 90-day AI + VP transformation roadmap
  • Technology audit and vendor selection framework
  • Crew and talent integration strategy (IATSE-informed)
  • 90-day follow-up review session
  • Priority access to ARwall's proprietary tools and research
  • Direct line to Rene for urgent decisions during engagement

Who This Is For

Built for Anyone Serious About VP

🎬

Indie Filmmakers

Ready to shoot with VP but don't know where to start or what to spend.

📺

Production Companies

Evaluating VP for your slate and need an honest assessment of ROI and complexity.

🏢

Brand Studios & Agencies

Planning an AI or VP transformation and need guidance from operators, not theorists.

🖥️

XR Stage Owners

Running or building an LED stage and need expert guidance on software, workflow, and clients.

Who You're Talking To

Pioneer. Operator. Builder.

Rene Amador
Rene Amador
Co-Founder & Chief Executive Officer, ARwall
NAB AI Product of the Year 2024
NAB AI Product of the Year 2025

When you book a session, you're not being handed off to an associate or a junior consultant. You're getting 60 minutes with Rene Amador. Directly. No filters. No prepared talking points. Just a candid conversation with one of Hollywood's most sought-after virtual production operators.

Rene has directed and produced over 350 commercials, shorts, and pilots, and served as VP lead on 170+ LED volume deployments. His clients include Disney, Sony, Lionsgate, Universal, NBC, Fox, Paramount, Discovery, Warner Bros., AT&T, and A+E Networks. He is also Co-Founder and Executive Producer at Glowcraft Films, an XR VP co-production venture.

What Rene brings to a session isn't curated company messaging. It's the unfiltered knowledge of someone who built the stages, patented the technology, chose the vendors, debugged the pipelines, and lived the consequences at scale. He founded ARwall in 2018 when virtual production was still a niche experiment. That head start is now your competitive advantage.

ARwall invented, patented, and pioneered the virtual production tools now used across Hollywood. When you book a session with Rene, you're not getting someone who studied this field. You're getting the person who built it.

350+ commercials, shorts & pilots directed / produced
VP lead on 170+ LED volume deployments
Disney, Sony, NBC, Fox, Universal, Paramount, Lionsgate
Co-Founder & Executive Producer at Glowcraft Films
NAB, CES, Emmy, SXSW & Silicon Beach Fest recognition
IATSE Virtual Production Expert Advisor
Television Academy member since 2014
B.A. Film & Digital Media, UC Santa Cruz

Ready to Get Unstuck?

Book Your Session. Leave With a Plan.

Stop guessing. Stop losing money to the wrong decisions. One session with ARwall's pioneers can reorient your entire VP or AI strategy, whether you're just starting out or deep into a build.

Sessions are limited. We review all applications to ensure a good fit before booking.